1. $1.2 Million Revenue Increase for Video Game Company
A video game producer and distributor retained The Marketing Doctor to redo its entire marketing plan for six titles. Market research was performed on the existing titles and determined that there was an entire market under served below $10.00 retail price point. Customers were Wal-Mart, K-Mart, several software chains. Results: sales increased from $400,000 per year to $1.6 million per year. Marketing and promotional expenses: $23,000

2. Herbicides
Launched herbicide to consumer market, $8 million first year sales. Sales grew to $100 million after five years; product continues to have commanding market share. Oversaw marketing communications for entire North American market.

3. Lawn Care Products
Grew division of manufacturer from $3.7 MM in l998 to $7.1 mm in 2000, (despite reducing the SKU's in the product line), assisted in sale of division. Customers: Home Depot, Lowe's, Ace, and TruServ. Significant promotional and packaging redesign.

4. Restaurant Rejuvenation
The Marketing Doctor was retained by an existing client, a distributor and retailer of petroleum products, to re conceptualize his high-end restaurant. We oversaw interior and exterior design, all staffing and created an entirely new cuisine class (modern American cuisine), and later added a supper club/nightclub on Fridays and Saturday nights in the booming Scottsdale nightclub district. Sales went from startup to $1,000,000 per year in 19 months, and the restaurant was customer- ranked in the top five in metro Phoenix for cuisine. Fees: $35,000.

5. Market Development -- Mechanical Contractor
The Marketing Doctor was retained to study market entry into two different fields: small contracting and partnering and development of national chain HVAC service business. These surveys involved talking to ultimate customers, assessing strength of existing relationships and recommending to management whether to enter the field. Overall, a total of ten contracts were obtained for bid, representing approximately $150,000 of work. Total expenditures: $5500.

6. Market Development -- Advertising Agency
The Marketing Doctor was retained to develop new accounts for an advertising agency that did not have this function in-house. Over 100 companies were screened, qualified and sequenced for further
prosecution. One contract resulted from this work, worth $17,500. Total expenditures: $2600.

7. Market Development -- Underground Pipe layer
Consulting associate of Marketing Doctor placed full time to develop backlog for an underground pipe laying company. Backlog developed from $5 million to $18 million in 11 months. Web site also revised to better portray company, number one ranked site on Google for category. Cost: $65,750.